ADVERTISING FACTS
MORE THAN 90% OF CONSUMERS NOTICE THE SCREEN.
75% AD RECALL RATE.
72% OF CONSUMERS CONSIDER AT-THE-PUMP ADVERTISING A GOOD SOURCE OF PRODUCT INFORMATION.
FUEL VIEW takes your message to the consumer. Don’t settle for a shotgun approach with your advertising, FUEL VIEW pin points your message while entertaining viewers on the go. Your :15 Second Commercial will be displayed in a 5 minute loop, along with top news and weather from your leading local news station.
KEY FACT: 70% of U.S. consumers visit a gas station an average of 1.5 times per week and spend an average of 6 minutes there each visit.
FUEL CONSUMER FACTS:
- 76% Own Their Own Home
- 53% Have Post-Secondary Education
- 66.2% Are Principal Wage Earners
- 56% Are Employed Full-Time
- 52% Live In HH’s That Earn $50K+ yr
- 43% Have Children Under The Age Of 18
- Over 70% Between The Ages Of 25 & 54
OUT OF HOME (OOH) VIDEO DISPLAYS – FACTS:
*Reach 155 million adults every month.
** Percentage Reporting/ Media That Catches Their Attention:
- Digital Signage 63%
- Traditional TV 56%
- Newspaper 40%
- Radio 37%
* Arbitron 2009 Study
**Digital Out-of-Home Media Awareness Attitude & Study, SeeSaw 2007
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